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![]() | Clarifying McLuhan: An Assessment of Process and Product (Contributions to the Study of Mass Media and Communications) by S.D. Neill ISBN-10: 031328444X ISBN-10: 0-313-28444-X ISBN-13: 9780313284441 ISBN-13: 978-0-313-28444-1 Hardcover 1993-05-30 Greenwood Press Find Lowest Price | |
Editorials | ||
Product Description At the time of Marshall McLuhan's death in 1980, his was a major voice in our understanding on media and society. And yet, few analyses of his impact have been written. In clarifying McLuhan, Neill provides a critical, yet sympathetic assessment of McLuhan's work and impact. While the author dismisses McLuhan's basic theory that the medium is the message, he points to McLuhan's importance, and argues for a re-examination of McLuhan as an artist and a poet. | ||