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The Planetary Bargain: Corporate Social Responsibility Comes of Age

by Michael Hopkins

ISBN-10: 9780312218331
ISBN-10: 0-312-21833-8
ISBN-13: 9780312218331
ISBN-13: 978-0-312-21833-1
Hardcover
1998-12-15
Palgrave Macmillan


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Editorials


Product Description
Unemployment remains stubbornly high in the richest nations of the world, and large transnational corporations continually downsize. A few get richer, but many are wondering where they will find customers for their goods amid the growing impoverishment of many developing countries. This book touches on the problem by examining the issue of corporate social responsibility, arguing that it is both good for business and essential for future prosperity and stability. It presents the case for a worldwide agreement, or "planetary bargain," between the private and public sectors and looks at the implications of such an idea. The book includes case studies of international companies who have adopted socially responsible programs and analyzes research in this area over the past two decades.

Book Description
Unemployment remains stubbornly high in the richest nations of the world, and large transnational corporations continually downsize. A few get richer, but many are wondering where they will find customers for their goods amid the growing impoverishment of many developing countries. This book touches on the problem by examining the issue of corporate social responsibility, arguing that it is both good for business and essential for future prosperity and stability. It presents the case for a worldwide agreement, or "planetary bargain," between the private and public sectors and looks at the implications of such an idea. The book includes case studies of international companies who have adopted socially responsible programs and analyzes research in this area over the past two decades.

Reviews


well-researched and stimulating
state of the art review and a strategy to continue how corporations should face the social challenges of the twenty first century, easy-to-read....

...a fascinating book...
Demos will organise a workshop around the book..

Innovative and path-breaking for corporate executives
I greatly enjoyed this book. It provides pointers to where corporations will be going in the next millenium. Engaging corporations in all aspects of life, as the book argues, is essential to preserve living standards in the next 100 years.


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