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 | | Political Campaign Communication: Principles and Practices, Fourth Edition (Praeger Series in Political Communication) by Judith S. Trent, Robert V. Friedenberg ISBN-10: 9780275964047 ISBN-10: 0-275-96404-3 ISBN-13: 9780275964047 ISBN-13: 978-0-275-96404-7 Hardcover 2000-01-30 Praeger Publishers Find Lowest Price |
Editorials | ||
Product Description This fourth edition of the classic text on American political communication uses principles and practices of speech communication to examine election campaigns. Widely used as the only truly comprehensive book written from a campaign perspective, this new edition is distinguished by fresh examples and information from the 1996 presidential campaign, the 1998 congressional campaigns, and early 2000 presidential campaigns. Trent and Friedenberg include up-to-date analysis and discussions of communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, political debates and public speaking, news conferences and apologias, and the effects and influence of political consultants. Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. A crucial text for courses in political campaign communication, campaigns, persuasion, and mass communication. | ||
Reviews | ||
Understanding political campaigns This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book. | ||