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 | | Cases In Marketing Management by Kenneth L. Bernhardt, Thomas C. Kinnear ISBN-10: 0256204640 ISBN-10: 0-256-20464-0 ISBN-13: 9780256204643 ISBN-13: 978-0-256-20464-3 Hardcover 1996-12-01 Irwin Professional Publishing Find Lowest Price |
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Product Description The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom. 2. The quality and diversity of the cases offered--not everyone can write a good case. 3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only. | ||