 |
GetTextbooks.com
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Business Marketing: A Global Perspective by H. Michael Hayes, Nils-Erik Aaby, Per V. Jenster ISBN-10: 9780256159769 ISBN-10: 0-256-15976-9 ISBN-13: 9780256159769 ISBN-13: 978-0-256-15976-9 Hardcover 1996-02-08 Richard D Irwin Find Lowest Price |
Editorials | ||
Book Description Business to Business Marketing was developed for junior-level and senior-level undergraduates and MBA candidates. The authors approach the topic from a strategic perspective and integrate global concerns throughout the text. Each of the 11chapters contains text material and two to four readings. The cases, which are grouped at the end of the text, are described in the chapter where they are appropriate. A comprehensive Instructor's Manual also contains complete discussions of the cases. | ||