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 | | Fundamentals of Logistics Management (The Irwin/Mcgraw-Hill Series in Marketing) by Douglas Lambert, James R Stock, Lisa M. Ellram ISBN-10: 0256141177 ISBN-10: 0-256-14117-7 ISBN-13: 9780256141177 ISBN-13: 978-0-256-14117-7 Hardcover 1997-11-01 McGraw-Hill/Irwin Find Lowest Price |
Editorials | ||
Product Description In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for. | ||
Reviews | ||
Amazing introduction and professional treatment of the Supply Chain for Senior Executives As an executive, I was always weary of dealing with Logistics and was at the mercy of idiots who professed to know about supply chain management. Having read this thorough textbook on logistics, which was very easy to read by the way, the lights turned on!! Its a comprehensive analysis of ALL aspects of the supply chain communicated in easy to understand yet profound simplicity. I GET logistics now. Cannot be duped by warehouse cowboys after reading this text. | ||
Logistic's field total view It is a very good book for anyone who needs to understand what is the field of logistic management. It is very useful for academic and practice job. Also, the book presents latest topics as supply chain management, materials management, information technology, focus on marketing and a systems view. The cases are short but very interesting: Maybe the cases can be improved with more data base. Lambert's book gives and equilibrium between conceptual and simplicity view, giving a very didactic product. If you need other books for a second level of complexity I can recommend Shapiro (Modeling the SC), Chopra S. y Meindl, P.(Supply Chain Management) among others. | ||
Praticing Loggy Used as a textbook for MS program. Presented a good overview of logistics and how one part of teh supply chain effects the others. | ||
Essential concept content I have found this book extremely useful and can reccommend it with the confidence that it will help every person involved in Logistics in either: 1) Revise personal experience in the light of customer service and marketing research. 2) For beginners in the field, to develop a sound conceptual basis in Logistics & Suply Chain Management. I used as reference for my own work and I can assure that following this approach will ensure that different persons with different background & experience can understand the key issues. I have not rated this book with 5 stars since while it infuses concept, it will not provide system design tools. Perhaps this is better, since it will allow for creativity instead of clonation, the first being what I feel is the best engineering practice everywhere. If you want to contact me about this book, you are welcome. | ||
Logistics Concepts Ensure quality supply of all products in a timely and cost effeicient manner. | ||