 |
GetTextbooks.com
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Marketing by Carl McDaniel, William R. Darden ISBN-10: 0205088112 ISBN-10: 0-205-08811-2 ISBN-13: 9780205088119 ISBN-13: 978-0-205-08811-9 Hardcover 1987-01 Allyn & Bacon Find Lowest Price |
Editorials | ||
Book Description A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies. | ||
Reviews | ||
Great transaction This was the wrong book after all and I don't need it, but it was shipped fast and securely! | ||
Excellent An excellent book that introduces us to Marketing concepts with the help of various real-life examples. I didn't feel like I was reading a textbook for my class at all. Rather, I felt like I was reading an interesting magazine. I would definately recommend this book. It is awesome! | ||
Very useful for school I am using it for my thesis on the Music Industry and I find it helpful. 4 P's are so well explained. | ||
A very nice improvement on the 4th Edition This comprehensive revision of the last edition shows real improvements. Two new chapters are included on Competitive Intelligence and One-to-One Marketing. Both are welcome additions. The Internet chapter is on-line since it would be futile to try and publish on paper about a subject that changes daily. There are severeal references to internet subjects and even some of these do not exist anymore. The books design has been modernized and the cases and real-world stories are very up-to-date. I use this text to teach a Marketing Certificate program at UCSB Extension to International students and they find it very understandable and stimulating. | ||
too much detail the book is a very intersesting one, but goes too much in detail, and gives too many examples. | ||