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 | | Sales Promotion: Concepts, Methods and Strategies by Robert C. Blattberg, Scott A. Neslin ISBN-10: 9780137881673 ISBN-10: 0-13-788167-3 ISBN-13: 9780137881673 ISBN-13: 978-0-13-788167-3 Hardcover 1990-02 Prentice Hall College Div Find Lowest Price |
Editorials | ||
Product Description Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople. | ||
Reviews | ||
Relevant information This book is about the academic perspective on sales promotion, mainly price based promotions. Although there are very few definitive conclusions; and that more research is needed on the topic, I recommend this collection of research papers to everyone seriously interested in the subject. | ||
Not what was expected Beware. This is not the famous Sales Promotion: Concepts, Methods, and Strategies, co authored with Robert Blattberg. | ||