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 | | Research Methods in Mass Communication by Guido H., III Stempel, Bruce H. Westley ISBN-10: 0137739877 ISBN-10: 0-13-773987-7 ISBN-13: 9780137739875 ISBN-13: 978-0-13-773987-5 Hardcover 1989-02 Prentice Hall College Div Find Lowest Price |
Reviews | ||
For Researchers Only If you are interested in communication research, this is a good resource. It covers social science, theory, statistical methods and data analysis. However, if you're just interested in mass communication--especially as a writer--you might find this book a littel dry. | ||