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Business Marketing (3rd Edition)

by Edward G. Brierty, Robert W. Eckles, Robert R. Reeder

ISBN-10: 9780137573783
ISBN-10: 0-13-757378-2
ISBN-13: 9780137573783
ISBN-13: 978-0-13-757378-3
Hardcover
1997-08-22
Prentice Hall


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Product Description

This is an up-to-date and comprehensive book and offers an applied approach, reflective of real business today. This new edition is comprised of twenty-two chapters grouped into eight parts.



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