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 | | Strategy Concept and Process: A Pragmatic Approach, The (2nd Edition) by Arnoldo C. Hax, Nicolas S. Majluf ISBN-10: 0134588940 ISBN-10: 0-13-458894-0 ISBN-13: 9780134588940 ISBN-13: 978-0-13-458894-0 Paperback 1995-12-15 Prentice Hall Find Lowest Price |
Editorials | ||
Product Description Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world. | ||
Reviews | ||
The Strategy Concept and Process Need to know about the fundamental concept and process in Strategy? read this book, you will find a comprehensive description in "easy to understand" language, even that you're a beginner in Strategic Management. This book is a usefull guide for anyone, no matter you're a undergraduate, Graduate or Doctoral student. A state of the art of Strategic Management. | ||
Learn To Develop a Strategic Plan and Capture the Essence Basically, this book aims at making strategy concepts and techniques very clear to readers. In this book, strategy concepts were translated into well-considered formulations. While reading book, you will see this property many times and it will help you better understand the abstract concepts. When you finished the book, you will be able to place your strategy theory on a strong base. No longer you will think that "Strategy Is a Staff Work." This book will give you the framework in which strategic plans are developed. And lastly, you will find a lot of cases related to the theory in this invaluable book. I higly recommend.. | ||
very usefull in the field Very exciting knowledge from the expert | ||
A clear and compehensive methodology to make a strategy The book present a clear and comprehensive methodology to make a strategy at three levels: corporate, business and functional. Include the Porter and BCG analysis. The method explain each step to make a complete analysis of the business before the formulation of the strategy. Each step is practical and adaptive to any kind of business. | ||