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 | | Marketing Management: Analysis, Planning, Implementation, and Control by Phillip Kotler ISBN-10: 9780132435109 ISBN-10: 0-13-243510-1 ISBN-13: 9780132435109 ISBN-13: 978-0-13-243510-9 Hardcover 1999-05-28 Prentice Hall College Div Find Lowest Price |
Reviews | ||
mercadotecnia necesito informacion acerca de la planeacion, control, ejecucion y analisis de la mercadotecnia | ||
Excellent Book I have gone through this book during my MBA at Lahore, Pakistan. It is an excellent book on advanced Marketing. Those who have basic knowledge of Marketing and now seeking for advanced knowledge must read this book. | ||
read this book I like books of Mr. Kotler so much and I would like to read his books as much as possible. Thank you very much ! | ||
Culture difference in Taiwan may devaluate this grate book. I am a MBA student in Taiwan. Our teacher use this book in his 90 students' class. The midterm and final test are in English followed by the teachers' test samples. I do not feel the right way how the test goes. I got the middle-lower score. I like to read the cases followed by the theory, but I falled in theory its-self with the way the test used. Is there somthing wrong? I was told it is a great book. I think it is a useful book in USA but market may different in Asia . As a minority , I suggest more application on Asia market and review the test method that may widely use this book in Asia 2-3 billion people. | ||
Culture difference in Taiwan may devaluate this grate book. I am a MBA student in Taiwan. Our teacher use this book in his 90 students' class. The midterm and final test are in English followed by the teachers' test samples. I do not feel the right way how the test goes. I got the middle-lower score. I like to read the cases followed by the theory, but I falled in theory its-self with the way the test used. Is there somthing wrong? I was told it is a great book. I think it is a useful book in USA but market may different in Asia . As a minority , I suggest more application on Asia market and review the test method that may widely use this book in Asia 2-3 billion people. | ||