 |
GetTextbooks.com
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Sports Marketing: A Strategic Perspective (2nd Edition) by Matthew D. Shank ISBN-10: 9780130407917 ISBN-10: 0-13-040791-7 ISBN-13: 9780130407917 ISBN-13: 978-0-13-040791-7 Hardcover 2001-07-08 Prentice Hall Find Lowest Price |
Reviews | ||
Excellent It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples. | ||
A well structured approach to the subject. Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing. | ||