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 | | Corporate Strategy: A Resource Based Approach by David J. Collis, Cynthia A Montgomery ISBN-10: 0072895438 ISBN-10: 0-07-289543-8 ISBN-13: 9780072895438 ISBN-13: 978-0-07-289543-8 Paperback 1997-10-01 McGraw-Hill/Irwin Find Lowest Price |
Editorials | ||
Product Description For many years, the menu of strategy courses at most schools has been relatively unchanged: typically, a capstone course has been followed by one or more electives on topics such as industry and competitor analysis, the management of technology, or mergers and acquisitions. CORPORATE STRATEGY breaks this mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. | ||
Reviews | ||
Could have been better written This text is a brief overview of Corporate Strategy--more useful to someone who already knows the subject and needs a book to brush up on the material and "pull it all together." Concepts are not elaborated very well, forcing you to read passages twice. I also felt that sentences weren't structured in a very readable manner. | ||
Corporate Strategy: A Resource Based Approach A helpfull book for understanding the basic approach of corporate level atrategy and comprehensive undeerstanding about resource based approach in strategic management. Although the analysis doesn't covered enough a competitive environment in emerging market such as Indonesia (I am an Indonesians), this book still represent an approach to the wildest world of competition, especially to the poeple who always deal with a decision in corporate level strategy. | ||
good for elementary level This text book is a very good guide for undergraduate level student for corporate strategy. However, it does not provide fruitful thought for doctoral student, like me. | ||
The best management tool for analyzing strategic projects. Corporate Strategy, A Resource-Based Approach, is just that. This book gives the reader, and more importantly, the user, either corporate managers, small business owners or business students, the tools needed to make the strategic decisions necessary to plan for future growth. The resources used for the book are from Harvard and Yale Business Schools, as well as other great institutions throughout the world. The authors documented the tacit knowledge from the most successful global business executives and strategic planners, and composed the ideas into this short, straightforward, easy to read book. The best information gained from this book is the discussion on decisions regarding a company's Resources, Strategic Business Units, and Structure, Systems and Processes. These core components are linked to a company's Vision, Goals and Objectives. From this structured foundation, the book discusses how to form a Coherent firm with Competitive Advantage, while maintaining the proper Control throughout the organization. This book teaches the essential areas necessary to develop future corporate executives, and the decisions needed to sustain a business into the next century. | ||