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 | | Strategic Marketing Management Cases w/Excel Spreadsheets by David W. Cravens, Charles W. Lamb, Victoria L Crittenden ISBN-10: 9780072514827 ISBN-10: 0-07-251482-5 ISBN-13: 9780072514827 ISBN-13: 978-0-07-251482-7 Paperback 2001-09-20 McGraw-Hill/Irwin Find Lowest Price |
Editorials | ||
Product Description Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies. | ||
Reviews | ||
Market orientation, target market & strategies This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies. | ||
Book sent without CD Never got the CD. Despite an email sent to the seller, never got a response. | ||