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Cases in E-Commerce

by Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport

ISBN-10: 0072500956
ISBN-10: 0-07-250095-6
ISBN-13: 9780072500950
ISBN-13: 978-0-07-250095-0
Hardcover
2001-05-11
McGraw-Hill/Irwin


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Editorials


Product Description
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.


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