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Mass Media/Mass Culture: An Introduction

by James R. Wilson, Stan Le Roy Wilson

ISBN-10: 9780070708280
ISBN-10: 0-07-070828-2
ISBN-13: 9780070708280
ISBN-13: 978-0-07-070828-0
Hardcover
1997-09
McGraw-Hill Companies


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Product Description
"Mass Media/Mass Culture" combines a student friendly, lively approach with a special emphasis on mass culture. The text relates the evolution of media to cultural developments by linking culture and media history, creating a coherent structure that guides students through the complex world of mass media. The result is a text that is simple and direct, yet does not sacrifice content.

Reviews


worth for beginners
i happen to be one of the mass com students here in one of the universities in the ph, as i read the book it really give me so much interest especially in chapter 3 which is the culture and worldwide information, here i found clarity in giving details about the early governing of mass media, so much for that, i really owe big from the author for making my report about culture a successful one. thank you


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