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 | | Customer Behavior: Consumer Behavior and Beyond by Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman ISBN-10: 003098016X ISBN-10: 0-03-098016-X ISBN-13: 9780030980169 ISBN-13: 978-0-03-098016-9 Hardcover 1998-07 Harcourt Brace College Publishers Find Lowest Price |
Reviews | ||
different point of view the bookwritten by different angle from traditional textbook. It defined the consumer with three players, user, payer, buyer. In the content, it is very systematic to accumulate and practice the same concept for different cases. It enlarges the view of the consumer behavior. It also successfully to integrate the business consumer and individual consumer as a general consumer. | ||