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 | | Basic Marketing Research by Gilbert A. Churchill ISBN-10: 9780030436536 ISBN-10: 0-03-043653-2 ISBN-13: 9780030436536 ISBN-13: 978-0-03-043653-6 Hardcover 2000-08 Holt Rinehart & Winston Find Lowest Price |
Editorials | ||
Product Description This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field. | ||
Reviews | ||
Very good for students trying to learn marketing research Great marketing research book to have for students. Easy to understand and follow. Informative and I am having a good experience learning about important marketing topics. A good book overall. | ||
What you see is what you get! I was really impressed by how well this book's content corresponds to its title. If you are just beginning your foray into the world of marketing research, it has really useful guidelines and tips for how to sucessfully execute your research study. Churchill gives relatively simple examples that can be easily understood by someone new to the field, and he doesn't include anything too advanced to be intimidating. What he does include are the basics you need to know for different types of marketing research and some seasoned advice on how to avoid common pitfalls. | ||
Good book for beginners This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well. If you have done surveys, collected survey data, developed survey questionnaires, used statistical tools to analyze data and interpret results , this book is a waste for you. I hardly read this book for my program. | ||
an excellent start Gilbert's marketing research is a must read for both budding academics and marketers. It provides an excellent point of reference for further study while laying out a solid framework. | ||