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 | | Marketing Management by Jose Antonio Rosa, Kirti Sawhney Celly, Francisco Coronel, Richard P. Bagozzi (Editor) ISBN-10: 0023051620 ISBN-10: 0-02-305162-0 ISBN-13: 9780023051623 ISBN-13: 978-0-02-305162-3 Hardcover 1998-01-08 Prentice Hall Find Lowest Price |
Reviews | ||
Excellent Textbook! Bagozzi's Marketing Management is an excellent resource as a textbook for our undergraduate Marketing Management courses. The textbook's web site is an interesting and useful electronic resource for the distance learner or the virtual student. | ||