Marketing Management (1st Edition)
by Greg Marshall, Mark Johnston, Greg W. Marshall, Mark W. Johnston
Hardcover, 768 Pages, Published 2009 |
ISBN-10: 0-07-352979-6 / 0073529796
ISBN-13: 978-0-07-352979-0 / 9780073529790 | | | This is a textbook that instructors can connect with and students can learn from, in that it pulls t ... more »hem into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. « less |
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