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The 3M Model of Motivation and Personality: - Theory and Empirical Applications to Consumer Behavior
by John C. Mowen
Hardcover, 336 Pages, Published 1999, 1st Edition


List Price: $167.00

ISBN-10: 0-7923-8543-8        (0792385438)

ISBN-13: 978-0-7923-8543-1 (9780792385431)
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