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Marketing Decisions for New and Mature Products (2nd Edition) by Robert D. Hisrich, Michael P. Peters Hardcover, 544 Pages, Published 1991, 2 Sub Edition
List Price: $75.00 ISBN-10: 0-675-20647-2 (0675206472) ISBN-13: 978-0-675-20647-1 (9780675206471)