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Marketing Research (6th ed)
by David A. Aaker, V. Kumar, George S. Day
Hardcover, 776 Pages, Published 1997, 6th Edition


List Price: $102.25

ISBN-10: 0-471-17069-0        (0471170690)

ISBN-13: 978-0-471-17069-3 (9780471170693)
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