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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
by George E. Belch, Michael A. Belch, George E. Introduction to Advertising and Promotion Belch
Hardcover, 784 Pages, Published 1997, 4th Edition


List Price: $102.25

ISBN-10: 0-256-21899-4        (0256218994)

ISBN-13: 978-0-256-21899-2 (9780256218992)
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