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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
by Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Hardcover, 784 Pages, Published 1997, 7th Bk&Dk Edition


List Price: $113.60

ISBN-10: 0-256-21895-1        (0256218951)

ISBN-13: 978-0-256-21895-4 (9780256218954)
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