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Marketing (Irwin Series in Marketing)
by Roger A. Kerin, Steven W. Hartley, William Rudelius
Hardcover, 736 Pages, Published 1997, 5th Edition


List Price: $98.00

ISBN-10: 0-256-18968-4        (0256189684)

ISBN-13: 978-0-256-18968-1 (9780256189681)
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