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Business Market Management: Understanding, Creating and Delivering Value
by James C. Anderson, James A. Narus
Hardcover, 448 Pages, Published 1998, 1st Edition


List Price: $124.00

ISBN-10: 0-13-522657-0        (0135226570)

ISBN-13: 978-0-13-522657-5 (9780135226575)
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