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 |  |  | Market-Driven Management: Strategic and Operational Marketing by Jean-Jacques Lambin Hardcover, 768 Pages, Published 2000
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 |  |  | Cases in Marketing Management by Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet Hardcover, 608 Pages, Published 1991, 1 Edition
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 |  |  | Industrial Marketing: Cases and Concepts (Industrial Marketing) by E. Raymond Corey Hardcover, 640 Pages, Published 1991, 4 Sub Edition
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 |  |  | Marketing by Joel R. Evans, Barry Berman Hardcover, 679 Pages, Published 1996, 7 Sub Edition
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 |  |  | Marketing Management by Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche Hardcover, 576 Pages, Published 1997, 3rd Edition
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 |  |  | Making Meetings Work: Achieving High Quality Group Decisions by John E. Tropman Hardcover, 224 Pages, Published 1995
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 |  |  | Marketing Creating Value for Customers by Gilbert A. Churchill, J. Paul Peter Hardcover, 656 Pages, Published 1997, 2 Sub Edition
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 |  |  | New Service Development: Creating Memorable Experiences by James A. Fitzsimmons (Editor)
, Mona J. Fitzsimmons (Editor)
Hardcover, 344 Pages, Published 1999, 1 Edition
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 |  |  | Economics at the Wheel: The Costs of Cars and Drivers by Richard C. Porter Hardcover, 258 Pages, Published 1999, 1 Edition
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 |  |  | The Handbook for Focus Group Research by Thomas L. Greenbaum Hardcover, 280 Pages, Published 1997, 2nd Edition
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