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Books
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 | | Direct Marketing: An Integrated Approach (Mcgraw Hill/Irwin Series in Marketing)
by William J., Ph.D. McDonald
Hardcover, 532 Pages, Published 1997, Har/Dsk Edition
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 | | MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb
by Tom Duncan
Hardcover, 704 Pages, Published 2001
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 | | Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories
by Martin Beck-Burridge, Jeremy Walton
Hardcover, 188 Pages, Published 2002
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 | | Marketing: Concepts and Strategies
by William M. Pride
Spiral-bound, 768 Pages, Published 1997, 10 Edition
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 | | Strategic Brand Communication Campaigns
by Don E. Schultz, Beth E. Barnes
Hardcover, 400 Pages, Published 1999, 5 Edition
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 | | Marketing Research: An Applied Orientation
by Naresh Malhotra
Hardcover, 1008 Pages, Published 1999, 3rd Edition
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 | | Marketing Decisions for New and Mature Products (2nd Edition)
by Robert D. Hisrich, Michael P. Peters
Hardcover, 544 Pages, Published 1991, 2 Sub Edition
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 | | The 3M Model of Motivation and Personality: - Theory and Empirical Applications to Consumer Behavior
by John C. Mowen
Hardcover, 336 Pages, Published 1999, 1 Edition
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 | | Business Marketing Management: A Strategic View of the Industrial and Organizational Markets
by Michael D. Hutt, Thomas W. Speh
Hardcover, 760 Pages, Published 1991, 4th Edition
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 | | Principles of Marketing
by Robert F. Lusch, Virginia N. Lusch
Hardcover, 816 Pages, Published 1987
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