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 | | Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (2ND. Edition)
by Michel Wedel, Wagner A. Kamakura
Hardcover, 382 Pages, Published 2000 by Kluwer Academic Publishers, 2ND. Edition
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 | | Measuring Consumer Perceptions of Brand Quality With Scanner Data: Implication for Brand Equity (Technical Working Paper, Report No 91-122)
by Wagner A. Kamakura, Gary D. Russell
Paperback, Published 1991 by Marketing Science Inst
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 | | Tailored interviewing: An application of items response theory for cost effective surveys (Working paper / Owen Graduate School of Management, Vanderbilt University)
by Wagner a Kamakura
Unknown Binding, Published 1986 by Owen Graduate School of Management, Vanderbilt University
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 | | Productivity assessment of retail outlets
by Wagner a Kamakura
Unknown Binding, Published 1994 by School of Management, State University of New York-Buffalo
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 | | Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity (Report / Marketing Science Institute)
by Wagner a Kamakura
Unknown Binding, 30 Pages, Published 1991 by Marketing Science Institute
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