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Books 1 - 10 of 23 | Previous | Next


Business Solutions for the Global Poor: Creating Social and Economic Value (1st Edition)
by V. Kasturi Rangan (Editor), John A. Quelch (Editor), Gustavo Herrero (Editor), Brooke Barton (Editor)
Hardcover, 456 Pages, Published 2007 by Jossey-Bass, 1st Edition

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Case Teaching Notes to Accompany Marketing Management Test and Cases
by Rajiv Lal, John A. Quelch, V. Kasturi Rangan
Paperback, Published 2005 by McGraw Hill

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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)
by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity
Hardcover, 864 Pages, Published 1994 by Richard D Irwin

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Problems and Cases in Healthcare Marketing (1st Edition)
by John T. Gourville, John A Quelch, V Kasturi Rangan
Hardcover, 448 Pages, Published 2004 by McGraw-Hill/Irwin, 1st Edition

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Going to Market: Distribution Systems for Industrial Products
by E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan
Hardcover, 394 Pages, Published 1989 by Harvard Business School Press

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Staple Yourself to an Order (HBR Classic)
by Benson P. Shapiro, V. Kasturi Rangan, John J. Sviokla
Digital, 13 Pages, Published 2004 by Harvard Business Review

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Do Better at Doing Good
by V. Kasturi Rangan, Sohel Karim, Sheryl K. Sandberg
Digital, 12 Pages, Published 1996 by Harvard Business Review

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Business Marketing Strategy: Concepts and Applications (Mcgraw Hill/Irwin Series in Marketing)
by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity
Paperback, 192 Pages, Published 1995 by Richard D Irwin

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Marketing Management Text and Cases (1st Edition)
by Rajiv Lal, John Quelch, V Kasturi Rangan
Hardcover, 512 Pages, Published 2004 by McGraw-Hill/Irwin, 1st Edition

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Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management (1st Edition)
by V. Kasturi Rangan, Marie Bell
Hardcover, 289 Pages, Published 2006 by Harvard Business School Press, 1st Edition

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