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Konsum-Kompetenz: Eine neue Zielgroesse fuer das Management von Geschaeftsbeziehungen
by Thorsten Hennig-Thurau
Paperback, 495 Pages, Published 1998 by P. Lang

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Sammlung Poeschel, Bd.73, Produktpolitik
by Ursula Hansen, Thorsten Hennig-Thurau, Ulf Schrader
Paperback, 274 Pages, Published 2001 by Schäffer-Poeschel

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Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention (1st Edition)
by Thorsten Hennig-Thurau (Editor), Ursula Hansen (Editor)
Hardcover, 459 Pages, Published 2000 by Springer, 1st Edition

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