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|  | | The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
by Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
Hardcover, 320 Pages, Published 2007 by Wiley
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|  | | Marketing Malpractice: The Cause and the Cure (HBR OnPoint Enhanced Edition)
by Clayton M. Christensen, Scott Cook, Taddy Hall
Digital, 12 Pages, Published 2005 by Harvard Business Review
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|  | | Make Sure All Your Products Are Profitable, 2nd Edition (HBR Article Collection)
by Clayton M. Christensen, Scott Cook, Taddy Hall, John A. Quelch, David Kenny, Mark Gottfredson, Keith Aspinall, Roland T. Rust, Debora Viana Thompson, Rebecca W. Hamilton
Digital, 49 Pages, Published 2006 by Harvard Business Review
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|  | | Make Sure All Your Products Are Profitable (HBR Article Collection)
by Clayton M. Christensen, Scott Cook, Taddy Hall, John A. Quelch, David Kenny, Mark Gottfredson, Keith Aspinall
Digital, 37 Pages, Published 2005 by Harvard Business Review
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