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 | | Competitive Strategy for Media Firms (Lea's Communication Series) (1st Edition)
by Sylvia M. Chan-Olmsted
Hardcover, 256 Pages, Published 2005 by Lawrence Erlbaum Associates, Inc., 1st Edition
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 | | Global Media Economics: Commercialization, Concentration and Integration of World Media Markets (1st ed Edition)
by Alan B. Albarran (Editor), Sylvia Chan-Olmsted (Editor)
Hardcover, 362 Pages, Published 1998 by Iowa State Press, 1st ed Edition
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 | | Traditional Media and the Internet (The International Journal on Media Management, Volume 6, Numbers & 2, 2004) (The International Journal on Media Management) (1st Edition)
by Sylvia M. Chan-Olmsted (Editor)
Paperback, 152 Pages, Published 2004 by Lawrence Erlbaum, 1st Edition
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 | | Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Lea's Communication) (1st Edition)
by Sylvia M. Chan-Olmsted
Paperback, 256 Pages, Published 2006 by Lawrence Erlbaum, 1st Edition
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 | | Handbook of Media Management And Economics (LEA's Media Management and Economics Series) (1st Edition)
by Alan B. Albarran (Editor), Sylvia M. Chan-Olmsted (Editor), Michael O. Wirth (Editor)
Paperback, 768 Pages, Published 2005 by Lawrence Erlbaum Associates, 1st Edition
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 | | Branding and internet marketing in the age of digital media.(Book Review): An article from: Journal of Broadcasting & Electronic Media
by Sylvia M. Chan-Olmsted
Digital, 8 Pages, Published 2002 by Broadcast Education Association
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 | | Internet business models for broadcasters: how television stations perceive and integrate the Internet.: An article from: Journal of Broadcasting & Electronic Media
by Sylvia M. Chan-Olmsted, Louisa S. Ha
Digital, 30 Pages, Published 2003 by Broadcast Education Association
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 | | Perceptions of Branding among Television Station Managers: An Exploratory Analysis.: An article from: Journal of Broadcasting & Electronic Media
by Sylvia M. Chan-Olmsted, Yungwook Kim
Digital, Published 2001 by Broadcast Education Association
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 | | How leading advertising agencies perceive and use barter syndication: A pilot study
by Sylvia M Chan-Olmsted
Unknown Binding, 26 Pages, Published 1993
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 | | Assessing multichannel media industry competitiveness and performance: Toward an intra-industry strategic competition model
by Sylvia M Chan-Olmsted
Unknown Binding, Published 1990
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| Books 1 - 10 of 18 | Previous | Next |