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Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace
(1st Edition)
by
Banwari Mittal
,
Morris Holbrook (Contributor)
,
Sharon
Beatty
(Contributor)
,
Priya Raghubir (Contributor)
,
Arch G. Woodside (Contributor)
Hardcover
, 709 Pages
, Published 2007 by Open Mentis Publishers
, 1st Edition
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