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Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace (1st Edition)
by Banwari Mittal, Morris Holbrook (Contributor), Sharon Beatty (Contributor), Priya Raghubir (Contributor), Arch G. Woodside (Contributor)
Hardcover, 709 Pages, Published 2007 by Open Mentis Publishers, 1st Edition

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