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|  | | Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)
by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity
Hardcover, 864 Pages, Published 1994 by Richard D Irwin
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|  | | Business Marketing Strategy: Concepts and Applications (Mcgraw Hill/Irwin Series in Marketing)
by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity
Paperback, 192 Pages, Published 1995 by Richard D Irwin
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