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|  | | Advertising Media Models: A Practical Guide
by Roland T. Rust
Hardcover, 159 Pages, Published 1986 by Lexington Books
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|  | | E-Service: New Directions in Theory and Practice
by Roland T. Rust (Editor), P. K. Kannan (Editor)
Paperback, 320 Pages, Published 2002 by M.E. Sharpe
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|  | | Defeating Feature Fatigue (HBR OnPoint Enhanced Edition)
by Roland T. Rust, Debora Viana Thompson, Rebecca W. Hamilton
Digital, 12 Pages, Published 2006 by Harvard Business Review
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|  | | Customer Equity Management
by Roland T. Rust, Katherine N. Lemon, DAS NARAYANDAS
Paperback, 551 Pages, Published 2004 by Prentice Hall
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|  | | Service Marketing
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Hardcover, 508 Pages, Published 1996 by Harpercollins
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|  | | Make Sure All Your Products Are Profitable, 2nd Edition (HBR Article Collection)
by Clayton M. Christensen, Scott Cook, Taddy Hall, John A. Quelch, David Kenny, Mark Gottfredson, Keith Aspinall, Roland T. Rust, Debora Viana Thompson, Rebecca W. Hamilton
Digital, 49 Pages, Published 2006 by Harvard Business Review
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|  | | Readings in Service Marketing
by Roland T. Rust (Compiler), Anthony J. Zahorik (Compiler), Timothy L. Keiningham (Compiler)
Hardcover, 365 Pages, Published 1996 by Harpercollins College Div
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|  | | Service Quality: New Directions in Theory and Practice (1st Edition)
by Roland Rust (Editor), Richard L. Oliver (Editor)
Paperback, 294 Pages, Published 1993 by Sage Publications, Inc, 1st Edition
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|  | | Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
by Roland Rust, Valarie Zeithaml, Katherine Lemon
Hardcover, 304 Pages, Published 2000 by Free Press
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|  | | Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Hardcover, 225 Pages, Published 1993 by Probus Professional Pub
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