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|  | | Advertising
by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Hardcover, 623 Pages, Published 1997 by Thomson South-Western
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|  | | Promotion and Integrated Marketing Communication with InfoTrac College Edition (1st Edition)
by Richard J. Semenik
Hardcover, 624 Pages, Published 2001 by South-Western College Pub, 1st Edition
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|  | | Promotion and Integrated Marketing Communication
by Richard J. Semenik
Hardcover, 582 Pages, Published 2001 by South-Western Educational Publishing
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|  | | Publicidad (SPANISH TRANSLATION OF ADVERTISING, E/0-538-86908-9) (1st Edition)
by Thomas O'Guinn, Chris Allen, Richard J. Semenik
Hardcover, 620 Pages, Published 1999 by South-Western College Pub, 1st Edition
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|  | | Marketing (6th Edition)
by Weldon J. Taylor, Roy T. Shaw, Richard J. Semenik (Editor)
Paperback, 484 Pages, Published 1988 by South-Western, Div of Thomson Learning, 6th Edition
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|  | | Principles of Marketing
by Richard J. Semenik, Gary Bamossy
Hardcover, 630 Pages, Published 1997 by Thomson South-Western
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|  | | Principles of Marketing: A Global Perspective (2 Sub Edition)
by Richard J. Semenik, Gary J. Bamossy
Hardcover, 640 Pages, Published 1995 by South-Western Educational Publishing, 2 Sub Edition
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|  | | Publicidad y Comunicacion Integral de Marca
by Chris T. Allen, Thomas O'Guinn, Richard Semenik
Hardcover, Published 2006 by Thomson International
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|  | | Advertising and Integrated Brand Promotion (5th Edition)
by Thomas O'Guinn, Chris Allen, Richard J. Semenik
Hardcover, 726 Pages, Published 2008 by South-Western College Pub, 5th Edition
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|  | | Advertising & Integrated Brand Promotion (4th. Ed., Edition)
by Thomas C. O'Guinn (Editor), Chris T. Allen (Editor), Richard J. Semenik (Editor)
Paperback, 781 Pages, Published 2006 by Thomson South-Western, 4th. Ed., Edition
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