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 | | Cable TV Advertising: In Search of the Right Formula
by Rajeev Batra (Editor), Rashi Glazer (Editor)
Hardcover, 199 Pages, Published 1989 by Quorum Books
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|
 | | Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology) (1st Edition)
by Linda M. Scott (Editor), Rajeev Batra (Editor)
Hardcover, 464 Pages, Published 2003 by Lawrence Erlbaum, 1st Edition
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|
 | | Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies) (1st Edition)
by Rajeev Batra (Editor)
Hardcover, 304 Pages, Published 1999 by Springer, 1st Edition
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|
 | | Advertising Management (5th Edition)
by Rajeev Batra, John G. Myers, David A. Aaker
Hardcover, 754 Pages, Published 1995 by Prentice Hall, 5th Edition
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 | | Advertising Management : Fourth Edition
by David A.; Batra, Rajeev; Myers, John G. Aaker
Paperback, Published 1992 by Prentice Hall
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|
 | | Identifying opportunities for repetition minimization ([Working paper] / Marketing Science Institute)
by Rajeev Batra
Unknown Binding, 58 Pages, Published 1984 by Marketing Science Institute ;
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|
 | | Advertising Management
by Rajeev; Aaker, David A.; Myers, John G. Batra
Paperback, Published 1995 by Prentice Hall
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|
 | | Advertising Management Fifth Edition
by Rajeev; Myers, John G.; Aaker, David A. Batra
Hardcover, Published 1996 by Prentice Hall PTR
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| Books 1 - 8 of 8 | Previous | Next |