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		1993 Ama Winter Educators' Conference "Marketing Theory and Applications": Marketing Theory and Applications (Ama Winter Educators' Conference) by Calif.) Ama Winter Educators' Conference (1993 Newport Beach, Rajan Varadarajan, Bernard J. Jaworski (Editor), American Marketing Association (Corporate Author) Paperback, Published 1993 by Amer Marketing Assn Compare Prices \| Add to Wish List \| Set Price Alert

		Contemporary Perspectives on Strategic Market Planning by Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan Paperback, 715 Pages, Published 1990 by Allyn & Bacon Compare Prices \| Add to Wish List \| Set Price Alert

		Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints by P. Rajan Varadarajan, Anil Menon (Editor) Paperback, 75 Pages, Published 1993 by Amer Marketing Assn Compare Prices \| Add to Wish List \| Set Price Alert

		Contemporary Perspectives on Strategic Market Planning by Roger A. Kerin Vijay Mahajan P. Rajan Varadarajan Paperback, Published 1990 by Allyn & Bacon Compare Prices \| Add to Wish List \| Set Price Alert

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