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Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing) (1st Edition)
by Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert
Paperback, 664 Pages, Published 2000 by Springer, 1st Edition

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Building Implementable Marketing Models (1st Edition)
by Philippe Naert, Peter Leeflang
Paperback, 222 Pages, Published 1974 by Springer, 1st Edition

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Control of advertising expenditures based on aggregate models of carryover effects: Alain Bultez and Philippe Naert (Working paper / European Institute for Advanced Studies in Management)
by Alain V Bultez
Unknown Binding, Published 1984 by European Institute for Advanced Studies in Management]

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Current trends in Belgian distribution research (Working paper)
by Philippe Naert
Unknown Binding, Published 1983 by European Institute for Advanced Studies in Management

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