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Building Models for Marketing Decisions (International Series in Quantitative Marketing) (1st Edition)
by Peter S. H. Leeflang, Dick R. Wittink, M. Wedel, Philippe A. V. Naert
Hardcover, 668 Pages, Published 2000 by Springer, 1st Edition

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Building Implementable Marketing Models (1st Edition)
by Philippe Naert, Peter Leeflang
Paperback, 222 Pages, Published 1974 by Springer, 1st Edition

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On the application of generalized least squares methods to logically consistent market share models (Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen)
by Peter S. H Leeflang
Unknown Binding, 38 Pages, Published 1979 by Institute of Economic Research, Faculty of Economics, University of Groningen]

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