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Books by Peter Cheverton






Key Account Management(5th Edition)
Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
by Peter Cheverton
Paperback, 400 Pages, Published 2012 by Kogan Page
ISBN-13: 978-0-7494-6351-9, ISBN: 0-7494-6351-1






Key Account Management(6th Edition)
Tools and Techniques for Achieving Profitable Key Supplier Status
by Peter Cheverton
Paperback, 416 Pages, Published 2015 by Kogan Page
ISBN-13: 978-0-7494-6940-5, ISBN: 0-7494-6940-4






Building the Value Machine
by Peter Cheverton
Paperback, 240 Pages, Published 2012 by Kogan Page
ISBN-13: 978-0-7494-6089-1, ISBN: 0-7494-6089-X






Key Account Management(5th Edition)
Tools and Techniques for Achieving Profitable Key Supplier Status
by Peter Cheverton
Digital, 400 Pages, Published 2012 by Kogan Page Ltd
ISBN-13: 978-0-7494-6221-5, ISBN: 0-7494-6221-3






Understanding the Professional Buyer(1st Edition)
What Every Sales Professional Should Know about How the Modern Buyer Thinks and Behaves
by Peter Cheverton
Paperback, 224 Pages, Published 2010 by Kogan Page
Mobipocket_Ebook
ISBN-13: 978-0-7494-6123-2, ISBN: 0-7494-6123-3






Building the Value Machine(1st Edition)
Transforming Your Business through Collaborative Customer Partnerships
by Peter Cheverton, Kingsley Weber
Hardcover, 272 Pages, Published 2009 by Kogan Page
Mobipocket_Ebook
ISBN-13: 978-0-7494-5485-2, ISBN: 0-7494-5485-7






Key Account Management in Financial Services(1st Edition)
Tools and Techniques for Building Strong Relationships with Major Clients
by Peter Cheverton, Bryan Foss, Dr Tim Hughes, Merlin Stone
Paperback, 334 Pages, Published 2008 by Kogan Page
ISBN-13: 978-0-7494-5069-4, ISBN: 0-7494-5069-X






Global Account Management(Reprint)
A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
by Peter Cheverton
Paperback, 242 Pages, Published 2008 by Kogan Page
Mobipocket_Ebook
ISBN-13: 978-0-7494-5227-8, ISBN: 0-7494-5227-7






Key Account Management(4th Edition)
Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
by Peter Cheverton
Paperback, 368 Pages, Published 2008 by Kogan Page
ISBN-13: 978-0-7494-5277-3, ISBN: 0-7494-5277-3






Global Account Management
A Complete Action Kit Of Tools And Techniques For Managing Big
by Peter Cheverton
Paperback, 242 Pages, Published 2006 by Viva Books
ISBN-13: 978-0-7494-4898-1, ISBN: 0-7494-4898-9






Global Account Management(1st Edition)
A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World
by Peter Cheverton
Hardcover, 242 Pages, Published 2006 by Kogan Page
ISBN-13: 978-0-7494-4538-6, ISBN: 0-7494-4538-6






Understanding Brands
(Creating Success)
by Peter Cheverton
Paperback, 139 Pages, Published 2006 by Kogan Page
ISBN-13: 978-0-7494-4665-9, ISBN: 0-7494-4665-X






Key Marketing Skills(2nd Edition)
by Peter Cheverton
Paperback, 414 Pages, Published 2004 by Kogan Page
ISBN-13: 978-0-7494-4298-9, ISBN: 0-7494-4298-0






Key Account Management 3/e
by Peter Cheverton
Paperback, Published 2004 by Kogan Page
ISBN-13: 978-0-7494-4314-6, ISBN: 0-7494-4314-6






Key Account Management(3rd Edition)
A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
by Peter Cheverton
Paperback, 352 Pages, Published 2003 by Kogan Page Business Books
ISBN-13: 978-0-7494-4169-2, ISBN: 0-7494-4169-0






If You're So Brilliant...How Come You Don't Have a Marketing Plan? The Essential Guide to Marketing Planning
(If You're So Brilliant...)
by Malcolm Mcdonald, Peter Cheverton
Paperback, 160 Pages, Published 2002 by Kogan Page Ltd
ISBN-13: 978-0-7494-3726-8, ISBN: 0-7494-3726-X






Born to Succeed(1st Edition)
Releasing Your Business Potential
by Professor Colin Turner, Peter Cheverton
Paperback, 211 Pages, Published 2002 by Texere
ISBN-13: 978-1-58799-123-3, ISBN: 1-58799-123-3






How Come Your Brand Isn't Working Hard Enough?(1st Edition)
The Essential Guide to Brand Management
by Peter Cheverton
Paperback, 190 Pages, Published 2002 by Kogan Page Ltd
ISBN-13: 978-0-7494-3728-2, ISBN: 0-7494-3728-6






If You're So Brilliant ...How Come You Can't Identify Your Key Customers?
The Essential Guide to Key Account Selection
by Peter Cheverton
Paperback, 160 Pages, Published 2002 by Kogan Page Business Books
ISBN-13: 978-0-7494-3729-9, ISBN: 0-7494-3729-4






Key Marketing Skills(1st Edition)
A Complete Action Kit of Professional Marketing Concepts, Tools and Methods
by Peter Cheverton
Dvd, 414 Pages, Published 2001 by Kogan Page
ISBN-13: 978-0-7494-3355-0, ISBN: 0-7494-3355-8



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