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 | | Private Label Strategy: How to Meet the Store Brand Challenge (1st Edition)
by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Hardcover, 270 Pages, Published 2007 by Harvard Business School Press, 1st Edition
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|
 | | Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (1st Edition)
by James C. Anderson, Nirmalya Kumar, James A. Narus
Hardcover, 240 Pages, Published 2007 by Harvard Business School Press, 1st Edition
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|
 | | Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
by Nirmalya Kumar
Hardcover, 304 Pages, Published 2004 by Harvard Business School Press
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|
 | | From Marketing as a Function to Marketing as a Transformational Engine
by Nirmalya Kumar
Digital, 33 Pages, Published 2004 by Harvard Business School Press
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|
 | | From Branded Bulldozers to Global Distribution Partners
by Nirmalya Kumar
Digital, 39 Pages, Published 2004 by Harvard Business School Press
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|
 | | Are brands dead? What the private label revolution means for consumers, innovation and the future of retail.(PRIVATE LABEL)(Company overview): An article from: Chief Executive (U.S.)
by Nirmalya Kumar, Jan-Benedict E.M. Steenkamp
Digital, 7 Pages, Published 2007 by Thomson Gale
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|
 | | Strategies to Fight Low-Cost Rivals (HBR OnPoint Enhanced Edition)
by Nirmalya Kumar
Digital, 12 Pages, Published 2006 by Harvard Business Review
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|
 | | From Brand Acquisitions to Brand Rationalization
by Nirmalya Kumar
Digital, 35 Pages, Published 2004 by Harvard Business School Press
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|
 | | From Declining to Growing Distribution Channels
by Nirmalya Kumar
Digital, 34 Pages, Published 2004 by Harvard Business School Press
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|
 | | From Market Segments to Strategic Segments
by Nirmalya Kumar
Digital, 34 Pages, Published 2004 by Harvard Business School Press
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| Books 1 - 10 of 18 | Previous | Next |