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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
by Nancy F. Koehn
Hardcover, 448 Pages, Published 2001 by Harvard Business School Press

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On the Fallacy of Perfection: Let a new image of yourself emerge, by Nancy F. Koehn
by Daisy Wademan
Digital, 16 Pages, Published 2004 by Harvard Business School Press

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BRAND NEW: HOW ENTREPRENEURS EARNED CONSUMERS' TRUST FROM WEDGEWOOD TO DELL
by Nancy F. Koehn
Hardcover, Published 2001 by Harvard Business School Press Boston

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Brand New **ISBN: 9781578512218**
by Nancy F. Koehn
Hardcover, Published 2001 by Perseus Distribution Services

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Building on the brand: a strong brand presence does more than just resonate with consumers. It also creates an imperative inside the company that connects ... An article from: Chief Executive (U.S.)
by Bill Leigh
Digital, 9 Pages, Published 2002 by Chief Executive Publishing

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