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Books 1 - 7 of 7 | Previous | Next


Marketing Strategy (The Dryden Press Series in Marketing)
by O. C. Ferrell, Michael D. Hartline, George H., Jr. Lucas, David Luck
Paperback, 407 Pages, Published 1998 by Harcourt Brace College Publishers

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Estrategia de marketing/ Marketing Strategies
by O. C. Ferrell, Michael D. Hartline
Paperback, 648 Pages, Published 2006 by Thomson International

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Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing) (Journal of Relationship Marketing) (1st Edition)
by David Bejou, Michael D Hartline
Hardcover, 110 Pages, Published 2004 by Routledge, 1st Edition

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Marketing Strategy
by O. C./ Hartline, Michael D. Ferrell
Paperback, Published 2007 by Cengage Learning

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Guest perceptions of hotel quality: determining which employee groups count most; for enhanced service quality, pay attention to the front desk first.: ... Hotel & Restaurant Administration Quarterly
by Michael D. Hartline, Barbara Ross Wooldridge, Keith C. Jones
Digital, 21 Pages, Published 2003 by Cornell University

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Marketing Strategy, 2nd
by O. C.; Lucas, George; Hartline, Michael D.; Lucas, George H. Jr. Ferrell
Paperback, Published 2001 by South-Western College Pub

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Service quality implementation: The effects of organizational socialization and managerial actions on customer-contact employee behaviors (Report / Marketing Science Institute)
by Michael D Hartline
Unknown Binding, 59 Pages, Published 1993 by Marketing Science Institute

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