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|  | | Readings in Consumer Behavior: Individuals, Groups and Organizations (2 Sub Edition)
by Melanie Wallendorf, Gerald Zaltman
Paperback, 464 Pages, Published 1984 by John Wiley & Sons Inc, 2 Sub Edition
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|  | | Consumer Behaviour [Behavior]: Basic findings and management implications (2nd Edition)
by Gerald Zaltman, Melanie Wallendorf
Hardcover, 700 Pages, Published 1983 by John Wiley & Sons Inc, 2nd Edition
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|  | | Advances in Consumer Research
by Melanie Wallendorf, Paul Adnerson (Editor)
Paperback, 608 Pages, Published 1987 by Association for Consumer Research
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|  | | Consumer Behaviour: Basic Findings and Management Implications (International Ed Edition)
by Gerald Zaltman, Melanie Wallendorf
Paperback, 582 Pages, Published 1981 by John Wiley & Sons Inc, International Ed Edition
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