| Books 1 - 7 of 7 | Previous | Next |
|
 | | Designing a Winning Service Strategy: 7th Annual Service Marketing Conference Proceedings (Proceedings Series (Amer Marketing Assn))
by Mary Jo Bitner (Editor)
Paperback, 113 Pages, Published 1989 by American Marketing Association
Compare Prices | Add to Wish List | Set Price Alert |
|
 | | Services Marketing (5th Edition)
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Hardcover, 736 Pages, Published 2008 by McGraw-Hill/Irwin, 5th Edition
Compare Prices | Add to Wish List | Set Price Alert |
|
 | | Services Marketing
by Mary Jo Bitner Valerie Zeithaml
Paperback, Published 2002 by Mcgraw-Hill (Tx)
Compare Prices | Add to Wish List | Set Price Alert |
|
 | | The Quality Improvement Customers Didn't Want (HBR Case Study and Commentary)
by Dawn Iacobucci, Thomas O. Jones, Mary Jo Bitner, Eric Hanselman, Christopher A. Swan, Teresa A. Swartz, Terri Capatosto
Digital, 18 Pages, Published 1996 by Harvard Business Review
Compare Prices | Add to Wish List | Set Price Alert |
|
 | | Services Marketing
by Valarie Zeithaml|Mary Jo Bitner|Dwayne D. Gremler
Paperback, Published 2005 by McGraw-Hill/Irwin
Compare Prices | Add to Wish List | Set Price Alert |
|
 | | Services Marketing
by Valarie; Bitner, Mary Jo Zeithaml
Paperback, Published 1999 by McGraw-Hill/Irwin
Compare Prices | Add to Wish List | Set Price Alert |
|
 | | Services Marketing, 3ed
by Valarie A.; Bitner, Mary Jo Zeithaml
Paperback, Published 2002 by McGraw-Hill Education - Europe
Compare Prices | Add to Wish List | Set Price Alert |
|
| Books 1 - 7 of 7 | Previous | Next |