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 | | Services Marketing
by Mary Jo Bitner Valerie Zeithaml
Paperback, Published 2002 by Mcgraw-Hill (Tx)
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 | | The Quality Improvement Customers Didn't Want (HBR Case Study and Commentary)
by Dawn Iacobucci, Thomas O. Jones, Mary Jo Bitner, Eric Hanselman, Christopher A. Swan, Teresa A. Swartz, Terri Capatosto
Digital, 18 Pages, Published 1996 by Harvard Business Review
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 | | Services Marketing (5TH International Softcover Edition)
by by Valarie Zeithaml Mary Jo Bitner Dwayne D. Gremler
Paperback, Published 2005 by McGraw-Hill/Irwin, 5TH International Softcover Edition
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 | | Services Marketing (5th Edition)
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Hardcover, 736 Pages, Published 2008 by McGraw-Hill/Irwin, 5th Edition
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 | | Services Marketing
by Valarie Zeithaml|Mary Jo Bitner|Dwayne D. Gremler
Paperback, Published 2005 by McGraw-Hill/Irwin
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 | | Services Marketing, 3ed
by Valarie A.; Bitner, Mary Jo Zeithaml
Paperback, Published 2002 by McGraw-Hill Education - Europe
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 | | Services Marketing
by Valarie; Bitner, Mary Jo Zeithaml
Paperback, Published 1999 by McGraw-Hill/Irwin
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|
 | | Designing a Winning Service Strategy: 7th Annual Service Marketing Conference Proceedings (Proceedings Series (Amer Marketing Assn))
by Mary Jo Bitner (Editor)
Paperback, 113 Pages, Published 1989 by American Marketing Association
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 | | Services Marketing
by Valarie A./ Bitner, Mary Jo Zeithaml
Paperback, Published 2002 by McGraw-Hill/Irwin
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